Comprehensive Ad Planning and Budgeting
Many small business owners are jack-of-all-trades: order taker and order maker, store designer and cleaning crew, lawyer and accountant. There are some tasks, however, that can be performed more efficiently and effectively when handled by a professional.
Media Buying and Placement
Stop being hounded by media sales people. Hire a competant ad agency and have all those requests handled for you. Be free to concentrate on the tasks you enjoy most and at which you are most proficient.
Strategy and Research
Competition for attention is strong. Businesses must sell harder and smarter to increase brand awareness and market share. Before a business can decide where, when or what to advertise, they must first understand who is most likely to need what they are offering.
Advertising Plans
Once we understand who is most likely to need what you are offering, the next step will be to reseach all advertising options to determine which ones are most appropriate. The annual plan will fit the defined budget and will make efficient use of frequency discounts and combo rates. A strategy will be developed to attract new customers and retain existing customers.
Press Releases and Publicity
Because being in the news gives a level of credibility that can't be achieve with paid advertising, you want your name in the news for positive reasons as often as possible. This can best be achieve by creating your own newsworthy events, then letting the media know about them by writing and submitting press releases with newsworthy photos.
Co-op Claims
If you're not on top of your co-op, you could be losing money you have already earned. While many vendors offer marketing allowances based on purchases or sales, rules for accrual and submission are all different. Keeping track of it all can be overwhelming. Have one person responsible for this task and you could have more money to spend on advertising.
Advertising is important to the success of any business, yet day-to-day pressures can distract you from developing a well thought out advertising plan. Having someone personally responsible for developing, managing and tracking your advertising will relieve you of those tasks while getting the job done effectively, on time and within budget.
For more than 20 years Suzanne Trevellyan has been building successful programs that reflect each company’s goals and values. Let’s meet to discuss your needs.
518.392.0846